Website Content and Blog Writing

Shaping Engaging Websites and SEO-Driven Content

Building an effective online presence requires more than just visually appealing design—it demands thoughtful content that speaks to your audience and supports your brand’s SEO strategy. From creating the foundational content for brand websites to writing for e-commerce platforms like Shopify, I ensure every page is both user-friendly and optimized for search engines.

At my current role, I wrote all the base content for our corporate site, laying out the structure for a cohesive, branded experience while working alongside designers to bring it to life. On Shopify, I not only created the content but also took charge of the design, ensuring a seamless shopping experience from start to finish. Additionally, I write regular blog posts that help boost SEO while delivering valuable insights to visitors, driving traffic and engagement.

Types of Content:

  • Headers and Subheaders: Engaging titles that capture attention and guide users through the site.

  • Body Copy: Clear, informative content that conveys product features, brand messaging, and company values.

  • Call-to-Actions (CTAs): Persuasive copy to encourage conversions, whether it's "Shop Now," "Learn More," or other key actions.

  • Meta Descriptions & Titles: SEO-focused content for improving search engine visibility.

  • Product Descriptions: Detailed, user-friendly descriptions that highlight product benefits.

  • Landing Page Content: Focused, conversion-driven copy tailored for specific campaigns or promotions.

  • About Us and Company Pages: Crafting brand stories and mission statements to connect with customers.

  • FAQs: Creating clear and concise answers to common customer questions.

  • Navigation and Menu Copy: Ensuring a user-friendly flow through intuitive labeling.

Websites:

Westfield Outdoors Corporate Site

  • Services:

    • Laid out the site structure

    • Created all on-page content

    • SEO optimized front/backend

    • Contribute blogs

Shop Westfield Outdoors (D2C Shopify)

  • Services:

    • Designed the site

    • Added products/created groupings

    • SEO optimized front/backend

Blog Writing/Press Release Examples

In addition to SEO-driven content, my blog writing encompasses valuable pieces such as press releases and company announcements. By balancing keyword optimization with engaging, informative writing, I create blog posts that not only enhance search rankings but also provide meaningful insights for readers. Whether addressing industry updates, brand launches, or expert tips, my blog content keeps audiences informed while driving traffic and improving brand visibility.

In the examples section, you’ll find blogs I’ve written for two different companies: my current employer, Westfield Outdoors, and a previous position with Viral Launch in the Amazon space.