Product and Ecommerce Copy Portfolio
Crafting Compelling Product Stories
No matter where or how your brand sells its products, clearly communicating features and benefits is key to connecting with your customers. I bring extensive experience in creating product content for a variety of platforms, including retail packaging, instruction manuals, sales catalogs, D2C websites, and ecommerce listings. As of 2024, my copy has appeared both online and in-store at major retailers like Amazon, Walmart, Costco, Home Depot, Target, and many more.
Types of Content:
Retail store packaging
Instruction manuals
Sales catalogs
D2C websites
E-commerce listings
Retailers and Sites:
Amazon
Walmart
Costco/Costco.ca
Home Depot
Menards
Target
Sam’s Club
And more
Ecommerce Content Examples
In today's competitive online marketplace, standing out requires more than just great products—it demands content that connects with consumers while maximizing SEO. I specialize in creating e-commerce content that does both.
My work covers three main areas:
Major Retailer Sites:
With experience writing product copy for nearly 10 major retailer websites, I understand the nuances of each platform’s requirements. This expertise ensures faster turnaround times and smoother collaboration with sales teams by reducing content revisions and approval delays.
Owned/D2C Websites:
For brands selling directly to consumers via Shopify or other e-commerce platforms, I create SEO-driven content that not only ranks well but also preserves your brand’s voice. I craft clear, compelling descriptions that highlight product features and benefits while keeping your brand’s integrity intact.
Amazon (a beast of its own):
Amazon is a unique marketplace, and I've been working with sellers across the platform since 2018. I know how to seamlessly integrate high-value keywords into product listings while maintaining a shopper-friendly experience. Using a trusted Amazon SEO tool, I conduct in-depth keyword research to ensure each listing is optimized for the right search terms, increasing visibility and conversion.
Major Retailer Sites:
Walmart - Ozark Trail Fishing Bag
Walmart - Ozark Trail Hammock Chair
Owned/D2C Websites:
Shop Westfield - Power Ridge X-300
Shop Westfield - BusyBee Wagon
Amazon Listings:
Packaging and other Product Copy Examples
Creating clear, concise, and engaging product content goes beyond online listings—it’s essential across every touchpoint, from packaging to marketing materials. My experience covers a wide range of product copy needs, ensuring that no matter how or where consumers encounter your products, the message is consistent and compelling.
Whether it’s retail packaging designed to stand out on shelves, hangtags that communicate key features at a glance, or sales catalogs and marketing handouts that highlight product benefits, I focus on delivering copy that builds trust and drives interest. I also specialize in creating user-friendly instruction manuals, making setup and usage straightforward for customers. Across all formats—DTC websites, catalogs, packaging, hangtags, or product handouts—my goal is to present your product’s value clearly and effectively, no matter the medium.